We’ve already discussed the fact that customized shipping container stores are a great and sustainable way to get your experiential marketing campaign up and running. For each recycled modified shipping container, around 3,500 kilograms of steel is being reused, but before you dive in head first to your project, you’ll have to be careful to make sure you’re working with a reputable experiential marketing firm that truly has your best interests in mind. Without further ado, here are just a few signs to look for that indicate that you’ve definitely chosen a high quality experiential marketing agency.
They listen to you.
It’s one thing to be passionate about the work you’re doing, but it’s another to take a little bit too much control of the project and have your agency get carried away with their own ideas. Make sure you come to an equal balance and find common ground when it comes to collaboration and unified ideas. The goal should be for both of your creative minds to develop and carry out the best experiential marketing campaign possible. That being said, if they’re taking the campaign in the wrong direction, don’t hesitate to speak up.
They communicate efficiently.
Collaboration isn’t possible without efficient communication, so it’s essential for you to understand how your agency will communicate their ideas throughout the experiential marketing campaign development process. Establishing a partnership early on in the process ensures that you’re working with an agency that truly cares about the goals of your campaign and sees them as their own. Similarly, you’ll have to make sure the reporting tools involved in the campaign are easily accessible and that there’s a sense of transparency throughout the process.
They set expectations.
Finally, it’s important for you to take note of how your agency sets its goals. Not only should they measure success based on how they align with your own goals for the campaign, but they should also have their own distinct and specific ways of measuring overall success.
Overall, custom shipping containers are a versatile way to make sure your experiential marketing campaign hits the ground running. But it’s also important to choose an agency that truly has your best interests in mind. For more information about custom shipping containers and other shipping container modifications, contact IPME.