Exploring the Innovative Role of Shipping Containers at Festivals

Planning any type of festival is sure to have its challenges, and one of many is determining how to best provide essential services and facilities to festival attendees. But that’s where shipping containers come in: some 11 million unused shipping containers around the world could potentially be used for a …

3 Mistakes to Avoid With Your Experiential Marketing Campaign

We’ve discussed in previous posts that experiential marketing is among the most engaging forms of marketing when executed correctly. The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450-square-foot shipping container store in Washington. Of course, it’s still a relatively …

pop up containers

How Can Pop Up Containers Boost Restaurant Sales?

The shipping container store trend is thought to have been pioneered by Starbucks in 2011, when they opened a 450 square foot shipping container store in Washington. Since then, pop up containers have been doing just that — popping up — all over the country to accomplish a number of …

shipping crate restaurant

3 Experiential Marketing Tips Perfect For Any Restaurant

There are approximately 17 million shipping containers in the world, only 6 million of which are in use. While we’ve discussed in past posts that there are countless benefits of incorporating shipping containers into your business’s up and coming experiential marketing campaign, it’s important to recognize that experiential marketing also …

trade show shipping containers

Here’s Why Experiential Marketing is Such an Effective Brand-Building Strategy

As we’ve discussed, the underlying goal of all experiential marketing campaigns is to evoke memory-forming emotions from the consumer, causing for increased brand immersion and recognizance. And though experiential marketing does have proven sales benefits, it’s only logical to ask, why is experiential marketing so effective? It’s not just a coincidence — …

pop up container bar

What is Experiential Marketing? Your Questions, Answered

As we’ve discussed in past posts, investing in any number of modified shipping containers can help to get the ball rolling for your experiential marketing campaign. But before you start looking for pop up container bars and other container-based marketing solutions, you should know that understanding the role of experiential …