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The custom shipping containers store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, customized shipping containers have been used in countless experiential marketing campaigns in order to boost brand awareness and customer engagement. …
We’ve already discussed the fact that customized shipping container stores are a great and sustainable way to get your experiential marketing campaign up and running. For each recycled modified shipping container, around 3,500 kilograms of steel is being reused, but before you dive in head first to your project, you’ll …
We’ve talked quite a bit about experiential marketing in the past, but the fact is, each and every campaign is different. It’s critical to take the time you need to truly evaluate your underlying business goals as they relate to your brand strategy. If you’re in the process of planning …
We’ve discussed in previous posts that experiential marketing is among the most engaging forms of marketing when executed correctly. The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450-square-foot shipping container store in Washington. Of course, it’s still a relatively …
The shipping container store trend is thought to have been pioneered by Starbucks in 2011, when they opened a 450 square foot shipping container store in Washington. Since then, pop up containers have been doing just that — popping up — all over the country to accomplish a number of …
There are approximately 17 million shipping containers in the world, only 6 million of which are in use. While we’ve discussed in past posts that there are countless benefits of incorporating shipping containers into your business’s up and coming experiential marketing campaign, it’s important to recognize that experiential marketing also …
As we’ve discussed, the underlying goal of all experiential marketing campaigns is to evoke memory-forming emotions from the consumer, causing for increased brand immersion and recognizance. And though experiential marketing does have proven sales benefits, it’s only logical to ask, why is experiential marketing so effective? It’s not just a coincidence — …
As we’ve discussed in past posts, investing in any number of modified shipping containers can help to get the ball rolling for your experiential marketing campaign. But before you start looking for pop up container bars and other container-based marketing solutions, you should know that understanding the role of experiential …
Shipping container studios and restaurants have been a growing trend for nearly a decade now. This shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. This continued to spark further interest, and in …
Durable steel shipping containers average a 25-year lifespan and require minimal maintenance. While they’re typically known for their intermodal shipping applications, millions of these containers receive a second life outside of the shipping world. Many people underestimate the significant impact these storage units can have when used in proper commercial …
