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The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, experiential marketing events have evolved to a more advanced level with the help of custom shipping containers. But planning any type …
In past posts, we’ve discussed the many ways that custom shipping containers work seamlessly in an experiential marketing campaign to provide customers with an increasingly active and interactive experience. The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square …
“Experiential marketing is all about engagement and interaction, being truly memorable in your consumers’ minds and hearts and building relationships. It can be both business-to-consumer and business-to-business oriented and is a strategy that provides customers and prospects with an in-person experience that must be unique and engaging,” writes Romanita Oprea …
In 2015, Taco Bell debuted a 1,080 square foot pop-up store made from a shipping container and opened a permanent shipping container store in California at the beginning of 2017. Since then, experiential marketing campaigns have been popping up all over the country, and many times, modified shipping containers can …
The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, shipping containers have been used as countless retail and entertainment spaces all over the world. Most shipping containers are eight feet …
Durable, steel shipping containers average a 25-year lifespan and require minimal maintenance, and it’s no secret that modified shipping containers are being used as a popular option for experiential marketing campaigns. In fact, Downtown Container Park in Las Vegas spans approximately 19,000 square feet with a mix of 30 shipping …
Planning any type of festival is sure to have its challenges, and one of many is determining how to best provide essential services and facilities to festival attendees. But that’s where shipping containers come in: some 11 million unused shipping containers around the world could potentially be used for a …
The custom shipping containers store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, customized shipping containers have been used in countless experiential marketing campaigns in order to boost brand awareness and customer engagement. …
We’ve already discussed the fact that customized shipping container stores are a great and sustainable way to get your experiential marketing campaign up and running. For each recycled modified shipping container, around 3,500 kilograms of steel is being reused, but before you dive in head first to your project, you’ll …
We’ve talked quite a bit about experiential marketing in the past, but the fact is, each and every campaign is different. It’s critical to take the time you need to truly evaluate your underlying business goals as they relate to your brand strategy. If you’re in the process of planning …
