In past posts, we’ve discussed the many ways that custom shipping containers work seamlessly in an experiential marketing campaign to provide customers with an increasingly active and interactive experience. The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot modified shipping container store in Washington, but since then, countless businesses have invested in shipping container modifications to create an atmosphere of seamless success. But before your event takes place, you have to work hard to advertise it to your market audience. Here are just a few tips to help you advertise and spread the word about your upcoming experiential marketing event.
When it comes to advertising your experiential marketing event, it’s important to start early — but not too early. Think about how long your event is taking place for: is it a one day event, a weekend event, a week long event, or even an event spanning multiple weekends? If so, the earlier, the better. The time you should resist early advertising is if there’s a chance that certain aspects of your event could be changed. After all, the last thing you want to do is convey inaccurate information that could leave potential guests confused.
Use Multiple Social Media Platforms
Regardless of the specific features of your event, it should be advertised across multiple social media platforms to maximize visibility. But take a moment to think about which platform your intended audience is likely to use most, and invest a bit more into platform-specific promotions.
Consider a Promo/Marketing Deal
Finally, it may help to get even more customers in the door by offering a last minute (or early bird — it’s your call) deal that entitles customers to a discount or coupon based on the products and services you provide. This strategy takes a bit more planning, but it can really pay off.
As mentioned, customized shipping containers are typically the best option for many types of experiential marketing events: after all, there are approximately 17 million shipping containers in the world, only 6 million of which are in use. But spreading the word about your campaign is just as vital to overall success. For more information about custom shipping containers, contact IPME.