Experiential marketing has been around for years, but it’s been growing since major companies started using the strategy for promotional projects. In fact, in 2015, Taco Bell debuted a 1,080 square foot pop-up store made from a shipping container and opened a permanent shipping container store in California at the beginning of 2017. That being said, if you’re considering investing in customized shipping containers and planning an experiential marketing event for your business, it’s important to understand how to plan strategically. Here are just a few buzzwords to think about while brainstorming the underlying goals of your experiential marketing event.
Digital
While it’s true that attending any physical event requires face-to-face interaction, there’s been a significant influx of digital innovations at modernized experiential marketing events around the country. These digital technologies include certain shipping container modifications as well as features that contribute to brand building efforts, like photo booths and other aesthetic additions.
Customization
There are approximately 17 million shipping containers in the world, only 6 million of which are in use. While shipping containers are incredibly versatile for a wide range of experiential marketing events, they typically require a lot of thought to customize properly and based on your business’s needs. Determining the best customization methods is the key to unlocking the potential of all that your event has to offer.
Brand Awareness
Brand awareness, as mentioned, is another major buzzword when it comes to promotion and planning your event. While you certainly don’t want to shove your brand down visitors’ throats or come off as overly aggressive, it is important to take some measure to make sure guests remember the brand sponsoring the event they’re at. Find ways to advertise through subtle details and shipping container modifications.
Memory Association
Finally, one of the many reasons experiential marketing events are so successful is because of the positive memories guests make while attending them. From there, these memories become forever associated with your brand. Knowing this, it helps to invest in a photo booth or other ways guests can make their experience tangible.
Ultimately, modified shipping containers continue to play a major role in countless experiential marketing initiatives. For more information about shipping container modifications, contact IPME.