It’s no secret that experiential marketing events are popping up everywhere, and they often incorporate the versatile and functional features of customized shipping containers in order to achieve marketing and sales goals. Durable, steel shipping containers average a 25-year lifespan and require minimal maintenance, making them ideal for nearly any experiential marketing event. Of course, it’s essential to advertise properly to get the outcome your business expects. Here are just a few smart tips to help advertise your experiential marketing event on one of the world’s most popular social media platforms: Facebook.
Start Early (But Not Too Early)
It should be a no-brainer to start advertising your experiential marketing event as soon as it’s been officially scheduled. After all, this gives it the most time to be seen by as many pairs of eyes as possible, right? Well, not exactly. Yes, you should start advertising early, but if you start too early and details don’t come together fast enough, interested guests may lose hope, grow impatient, or simply lose interest. Of course, this also depends on the scale of your event. Larger events should be advertised earlier, while smaller events can be advertised with a bit less notice.
Optimize Facebook Page
Before you’ve published the event itself, take a glance at your business’s Facebook page and make sure it’s accurate and up-to-date. It’s also a good idea to explore customization options to ensure that visitors can easily navigate to the ‘events’ section of your page. Make it as easy as possible for visitors to find the information they need after they’ve expressed initial interest in the event.
Update With New Information
As more details get planned for the event, share updates on both the event page and your Facebook page itself. This helps to keep guests interested and notified while keeping certain aspects a mystery.
Dubbed design 4.0, shipping container stores stand to take between five and 12 weeks off a store’s potential opening timeline, and there’s no denying the major role that customized shipping containers have played and will continue to play in achieving sales and brand building goals. For more information about custom shipping containers and shipping container modifications, contact IPME.