custom shipping containers

Exploring The Role of Shipping Containers in Experiential Marketing

It’s no secret that shipping containers have become some of the most versatile structures in the world in terms of features, functions, and capabilities. In fact, shipping containers are growing so popular that if every shipping container in the world were lined up end to end, they would circle the Earth twice. Still, many are underutilized or completely unused: there are approximately 17 million shipping containers in the world, yet only 6 million are currently in use.

While shipping containers play a role in countless business strategies, many businesses underestimate the ways that custom shipping containers can impact marketing, or more specifically, experiential marketing. Experiential marketing is a concept that’s focused on communicating an idea and interacting with new and existing customers in innovative ways. Here are just a few ways custom shipping containers can play a vital role in experiential marketing.

‘Customer Experience’ Immersion
Experiential marketing is all about immersing customers in your brand’s full experience though events. Its overall goal is to engage consumers and encourage participation in brand experience. Investing in a custom shipping container for your event is a great way to attract attention and fully immerse consumers in your brand’s experience. Modified shipping containers, as their name implies, can be tailored to suit and reflect the unique tastes of your brand, and nothing is off limits when it comes to shipping container modifications.

Forming Lasting Connections
It’s important to keep in mind that with experiential marketing, the experience doesn’t end simply because the event is over. Successful experiential marketing campaigns form long-term memories, especially when marketers hand out free promotional items during the event. The majority of the experience is physical, not mental. Experts say that’s what makes this form of marketing, which is also referred to as engagement marketing or event marketing, so effective.

“Experiential marketing isn’t solely about creating a lasting memory. The physical interaction of the event creates the opportunity to hand out promotional products and take away something tangible,” writes Shane Dale on ASI Central.

Most shipping containers are eight feet wide, 9.4 feet tall, and either 20 or 40 feet long, making them ideal for pop up containers for trade shows, festivals, and other promotional events. For more information about how to incorporate booth shipping containers into your experiential marketing campaign, contact IPME.