Some 11 million unused shipping containers around the world could potentially serve a variety of purposes. But recent marketing technology and innovations have turned modified shipping containers into a one-stop shop for consumers to engage in an experiential marketing opportunity and get acquainted with a brand. In fact, dubbed design 4.0, shipping container stores stand to take between five and 12 weeks off a store’s potential opening timeline. That being said, if you’ve recently invested in a shipping container studio for your experiential marketing event, maintaining it properly is of the utmost importance. Here are just a few expert tips to help keep your custom shipping containers in tip-top condition.
Build on Level Ground
As is the case with any large structure, it’s important to ensure that the shipping container studio you’re building has a level ground for construction. Otherwise, some points of the structure may be carrying more weight than others, increasing wear and tear. Building on level ground also helps to make it easier to avoid corrosion if the structure becomes flooded with puddles of water forming underneath. Experts say to ask builders to set up your structure on raised and level ground using concrete blocks.
Stay on Top of Dirt and Rust Cleaning
Second, it’s essential to understand that the visual condition of your shipping container may also reflect its structural condition. This is mostly true in terms of the amount of dirt and rust accumulated by your container. The cleaner you can keep it, the longer it will last — and of course, the better it will look.
Lubricate Door Hinges
Finally, a more advanced tip to help maintain the condition of your shipping container studio is to keep the door hinges lubricated properly. This tip is necessary since the cargo door hinges of the container may seize up if they haven’t been used in a long period of time. Keep all hinges on all doors properly lubricated to avoid issues entering and exiting the unit.
Ultimately, these tips can help you take the best care of your custom shipping containers through multiple experiential marketing events. For more information about custom shipping containers, contact IPME.