An experiential marketing event doesn’t start when customers flock to your pop up container bar. It is a function of visual factors, organization, and design features working together to connect with the customer. This means incorporating internal and external branding features to create emotional and memorable connotations. It all begins with how well a customized shipping container is designed.
Displays and Painting
The custom shipping container should accommodate paint, branding display, and vinyl graphics. Internal and external branding can enhance visual engagement. Also, it should allow marketers to include additional advertising en route to specific locations. You may also ask the supplier to include additional features like signage based on your branding requirements.
The primary reason pop-up shops are booming and drawing attention from businesses is their ability to allow companies to showcase their products. As such, when purchasing or leasing a customized shipping container, it should have ample space and complementary features that allow marketers to display the products. Both interactive and stationary product displays help brands interact with customers. If it’s within your budget, you can set up magnificent product showcases.
VR and AR Installations
Your marketing campaign isn’t complete without incorporating either of these technologies. As such, the customized shipping container should be flexible enough to allow you to install AR and VR headsets and the corresponding equipment.
Lighting, Skylights, and Window Modifications
Lighting is one of the essential aspects of branding. Naturally, shipping containers are designed as blocks hence the need to look for containers modified to allow you to install as many lighting features. This means you can install custom lighting solutions like LED lights and motion graphics if you are planning to display animated branding. Also, the modifications should accommodate additional branding features like interactive tables, stands, and televisions. They help transfer information to foot traffic and activation dwellers.
We’ve already looked at essential design requirements to consider when looking for customized shipping units. Most of them are critical to optimizing a customer’s experience. However, it’s also imperative to consider other factors like:
- Insulation: The containers are primarily designed for shipping, hence lack basic qualities that make spaces habitable. Insulation is one essential modification to look for. Note, insulation goes beyond installing framing; it should obstruct vapor too.
- Mobility: If the marketing campaign is happening in different states, you want a mobile shipping container. Have an architectural plan drawn up to determine the type of container that suits your campaign requirements.
- Electrical considerations: When converting a shipping container into a pop-up bar, its infill system plays a vital role. This is because shipping containers already present design challenges in addition to their limited space in comparison with other building structures. Examine the structure for the presence of an internal framing that can support electrical components. An electrical system can only be installed after the frame is installed.
- Zoning rules: States apply different regulations regarding the use of shipping containers for marketing campaigns. Check with the local authorities to find out any restrictions or requirements for using the containers.
When looking for a modified shipping container, ensure it allows you to set up as many branding features. The features not only help you connect with potential customers but also optimize any experiential marketing campaign.