Some 11 million unused shipping containers around the world could potentially serve a variety of purposes. But recent marketing technology and innovations have turned modified shipping containers into a one-stop shop for consumers to engage in an experiential marketing opportunity and get acquainted with a brand. In fact, dubbed design …
Look What’s Here: A Pop Up Container Bar!
It seems we live in a world of instant everything. Instant communication, instant information, instant replay. Things come and go in a flash! Well, there’s one trend today that takes the concept of instant marketing to a whole new level: the pop up container bar. An instant way for folks …
Experiential Marketing and ‘Torrential Engagement’
The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, experiential marketing events have evolved to a more advanced level with the help of custom shipping containers. But planning any type …
3 Top Tips to Spread the Word About Your Upcoming Experiential Marketing Event
In past posts, we’ve discussed the many ways that custom shipping containers work seamlessly in an experiential marketing campaign to provide customers with an increasingly active and interactive experience. The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square …
Millennials Love Experiential Marketing Campaigns — Here’s Why
“Experiential marketing is all about engagement and interaction, being truly memorable in your consumers’ minds and hearts and building relationships. It can be both business-to-consumer and business-to-business oriented and is a strategy that provides customers and prospects with an in-person experience that must be unique and engaging,” writes Romanita Oprea …
Modified Shipping Containers: The Sustainable Solution Your Experiential Marketing Campaign Needs
In 2015, Taco Bell debuted a 1,080 square foot pop-up store made from a shipping container and opened a permanent shipping container store in California at the beginning of 2017. Since then, experiential marketing campaigns have been popping up all over the country, and many times, modified shipping containers can …
Painting Your Shipping Container: A Quick and Simple Guide
The shipping container store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, shipping containers have been used as countless retail and entertainment spaces all over the world. Most shipping containers are eight feet …
Top Considerations to Make Before Investing in an Experiential Marketing Campaign
Durable, steel shipping containers average a 25-year lifespan and require minimal maintenance, and it’s no secret that modified shipping containers are being used as a popular option for experiential marketing campaigns. In fact, Downtown Container Park in Las Vegas spans approximately 19,000 square feet with a mix of 30 shipping …
Exploring the Innovative Role of Shipping Containers at Festivals
Planning any type of festival is sure to have its challenges, and one of many is determining how to best provide essential services and facilities to festival attendees. But that’s where shipping containers come in: some 11 million unused shipping containers around the world could potentially be used for a …
Don’t Hire an Experiential Marketing Agency Without Asking These Important Questions
The custom shipping containers store trend is thought to have been pioneered by Starbucks in 2011 when they opened a 450 square foot shipping container store in Washington. Since then, customized shipping containers have been used in countless experiential marketing campaigns in order to boost brand awareness and customer engagement. …