As we’ve discussed in past posts, investing in any number of modified shipping containers can help to get the ball rolling for your experiential marketing campaign. But before you start looking for pop up container bars and other container-based marketing solutions, you should know that understanding the role of experiential marketing is integral in and of itself for a successful campaign. Here’s a quick FAQ to help you understand the ultimate goal of experiential marketing.
What is experiential marketing?
Experiential marketing is a specific branch of marketing intended to provide the consumer with an all immersive branding and engagement experience. While it has some similar goals as traditional marketing — spreading a global message to the widest possible audience — it does have differing objectives regarding social participation.
“Engagement marketing encourages customer participation with the brand and provides a platform for customers to actively involved and develop relationships with a brand. The philosophy is that customers should only engage in sales relationships when and how they want. Experiential programs are typically sensory experiences with emotional connotations while also delivering logic-based value propositions and supporting evidence,” writes Elaine Petitgout on LinkedIn.
When all is said and done, experiential marketing is intended to boost the social value between the audience and the business.
Why is experiential marketing so effective?
Unlike traditional marketing, experiential marketing immerses consumers into the full experience of a brand and creates an environment conducive to forming memories. Using each of the five senses, any brand can make themselves more memorable to consumers with fully immersive experiences — it’s simply how the human brain is wired.
How can a business get started with experiential marketing?
Though there’s no ‘one size fits all’ solution or formula for effective experiential marketing, one growing trend involves the use of shipping container modifications and pop up container bars. Custom shipping containers can be modified for various events and branding purposes, enabling them to provide the immersive customer experience integral to experiential marketing. Plus, dubbed design 4.0, shipping container stores stand to take between five and 12 weeks off a store’s potential opening timeline.
Experiential marketing may be relatively new in the vast world of business and sales, but if planned properly, it can be a viable method that’s here to stay. For more information about booth shipping containers, contact IPME.